Your B2B content marketing efforts will be more successful if you know how to measure their success. If you are unsure, you can refer to examples like GE's online magazine or CMI's podcast. HubSpot and WeWork also have blogs. Both companies provide interesting content on regular basis. In each case, you will see that their content is generating leads.
GE's online magazine
The GE online magazine is a great example of B2B content marketing, which serves a practical purpose for its audience. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company has been a well-known resource for technology lovers around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content is just as diverse as its products. The company's engineers, scientists, and thinkers create compelling content for the public. The company has partnered with Wattpad and produced an eight-part podcast miniseries called "The Message" which has since topped the iTunes charts. This is not a clear example of B2B marketing, but it does work. It is easy to see why.
CMI's podcast
CMI provides podcasts on regular content as well as a "Rants and Raves” segment and podcasts on b2b Content Marketing Best Practices. These interviews with Joe Pulizzi (CMI founder) and industry professionals provide valuable insights into the best practices and failures. It has close to five million monthly listeners. Topics covered include best practices in content marketing and examples from the past.
CMI research has found that B2B content marketing is a great tool for companies of all sizes. Marketing professionals of all sizes report success with content marketing. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. This trend is increasing in B2B content marketing. By 2021, 81 percent will be outsourcing this option. That's an increase of 66% last year.
Blog by WeWork
WeWork's Blog might appeal to B2B content marketing professionals. Although you might mistakenly think that the blog is consumer-focused, it's actually targeted at entrepreneurs who are reinventing the world. Content marketers will need to be more open-minded as the gig economy expands. To that end, we recommend using the company's blog to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. You want to provide value content for your target audience. It's more likely that readers will share it with their friends if they find it useful. And, as a bonus, it's fun to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot Blog
HubSpot blogs can be the tactical Wikipedia of digital marketers. This blog will help you get started in content marketing. HubSpot actually updates many of its blog posts from time to time. Here are some of the most popular posts. These posts will give you tips for optimizing your blog's effectiveness. If you want to optimize your blog content and improve your search engine rankings, you must invest in content marketing.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Some articles may contain links to product pages. HubSpot uses templates as their primary lead magnets. HubSpot posts often include a soft CTA. Along with three to six related articles, the original date of the post is displayed. It is not easy to tell if these articles have been hand-curated.
FAQ
Do content marketing agencies provide the best service?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
Don't assume every agency can provide the skills that you require. Some agencies specialize in niches like eCommerce. Others specialize in certain industries, such as law firms.
Ask them what areas they are skilled in to find the agency that is right for you.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you want to self-produce content, you will need to learn how you can create great content. Once you learn it, creating content will become easy.
First, create simple landing page using WordPress. Next, start building your site. By doing this, you can gradually build up a portfolio.
What does it mean to be a Content Strategist
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists understand how to engage potential and current customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also understand how to integrate social media platforms into these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
Why create a content marketing plan? Why Not Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. But the truth is, you don't have to tackle everything at once. Start small.
You should start with just one thing at a given time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't stress about perfecting every aspect your content marketing plan. You should focus on one part of content-marketing at a time. As you get more comfortable, you'll naturally expand your efforts.
Build On Previous Successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out directly to industry experts and ask them to promote your content. Create an event and invite bloggers.
It doesn't matter if you haven't created content before. Start with something simple. You might write a blog, host a webinar or just hold a Q&A session. It doesn't matter what, be sure to measure it.