Although the future direction of content marketing may not be clear yet, many technological developments have made it possible. Some of the emerging trends are voice search, video, voice-search, AI-assisted humans-produced content and Influencer marketing. Read on to learn about the future of content marketing. Below, we have listed the key trends. The top trends in content marketing for 2018 will be shaped by these trends.
Video is the future content marketing
Video is increasingly popular for a variety reason. Video is more persuasive than text and appeals better to the savvy consumer. Video content is easier to follow because of the visuals and commentary that accompany it. Videos also help reduce the number customer support calls. Simple how-to videos can reduce the number of support calls. These are some tips for creating great videos.
You can create content for multiple audiences. Video is highly customizable. This allows you to create hundreds of individual variations of a single clip. It's important to create content for different audiences. Before you begin marketing, make sure to test out different monetization options. It's worth creating both short and longer videos for each audience. Your audience may have different story paths, which will help you target them more effectively.
AI-assisted human-produced content is the future of content marketing
It is possible to automate many tasks thanks to artificial intelligence (AI). AI-assisted programming can take the burden off content marketing professionals by automating repetitive tasks. This allows them to be more creative and productive. AI can be used for research, translation, editing, reporting, and more. AI-assisted humans producing content will be an increasingly valuable tool in content marketing.
Content marketers already have many tasks to do. AI can assist them in automating some of these tasks. While AI is far more efficient than humans, it does not mean the human resource will be redundant. AI will offer a fresh perspective on content marketing. This will allow marketers to expand their reach and give consumers new experiences. Here are five key ways AI-assisted humans-produced content could change the industry.
Voice search is the future of content marketing
The rise in voice search has been a major feature of digital society. Products like Amazon Echo, Google Home and Google Home make accessing content easier than ever. But what does this mean for content marketing? Some say it should change entirely. Its benefits can easily be summarised in three words: Voice-enabled Content. It is essential to use this new technology in a positive manner for the future of content market.
The majority of voice-search results are created from content. These snippets will help you to connect with your audience. Due to the nature of these long-tail queries, not all results will include the keyword in the title tag. But, long-form content can answer several questions at once. These pages can be converted easily into a high quality blog post by creating an FAQ.
Influencers will be the future of content marketing
Crowdtap found that 54% content creators said they would be more inclined to collaborate with brands if treated with respect. This is a sign that these people have earned their power and will not be taken advantage of by brands. These individuals won't sacrifice their audience in exchange for revenue, which is something that brands must keep in mind. Brands need to learn how to deal effectively with influencers if they want success.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers can tell a brand’s story from the perspective and experience of the people they serve. They can also help brands sell their products by providing social proof. Promo codes and affiliate marketing programs can be promoted by influencers. They are a powerful and scalable way to reach customers and increase sales.
FAQ
Is Content Marketing right for me?
Absolutely! Any type of business can benefit from content marketing. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
What is content marketing?
Content marketing works because you create valuable and engaging content that adds value.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. Positive messages from brands that they trust and know are appreciated by people.
They enjoy reading interesting things. Writing something interesting will make your readers return time and again.
Your content should motivate people to take action, whether that's buying your product or signing up for your newsletter.
Content marketing should be engaging and informative.
How much should I spend on Content Marketing?
That depends on how many leads you want to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. For example, when we first started our business, we were spending about $20 per lead. Today, we spend an average of $6-7 per lead.
What is my ROI for using a Content Marketing Strategy
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy is designed to generate leads and sales.
It is also intended to give valuable insights into your company. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell ya, Content Marketing Strategy can make you a lot of money.
It's possible to double your overall revenues.
What is the cost of hiring a content strategist to create content?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies pay more for the experience of the person who is working on the project.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. Infographics can be used to communicate your message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs are great for creating infographics. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Check out existing infographics online to get some ideas. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This helps people who aren't familiar with the concept learn about it. In order to make others see your infographic, use hashtags when you post it on social media. Users can follow conversations around specific topics using hashtags.
Try to make your infographic posts shorter than you normally would if you create one. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. That means you can get more information across in less space.
Make sure you consider that your infographic will be difficult to read by some viewers. Use large fonts, but don't overuse color in your infographics. Also, ensure all text is legible.
Here are some other tips.
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Use an infographic template. Many templates are available in both printable and online formats. The most popular ones include Canva, Piktochart, and Google Slides.
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Your Infographic is ready. Use the template to create your infographic. You can use whatever media is most appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add images. Add images to an infographic. These images could be photos, charts, graphs or icons. If you wish to include a picture, ensure it is relevant.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will increase engagement with your audience.
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Share. Share your infographic when you are done.
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Measure. Your infographic's performance. Did they click through to your site? Did they signup for your mailing list? What was their reaction?
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Improve. Are there ways you could improve your infographic? Is there anything you could do better?
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Repeat. Repeat.