You should consider many factors when planning your advertising strategy for social media. These include user demographics as well as video content and mobile devices. To make the most of your advertising efforts, analyze user behavior across all these channels. This will ensure that you maximize your return. For your brand to succeed, you need to know the most important statistics. These statistics will allow you to identify the most successful strategies for your company.
Mobile devices
The number smartphone users is steadily increasing. In 2017, 85% of internet users owned smartphones. This is an increase of 35% from last year's 35% smartphone owners. This new group tends to include college-educated young people who are high earners. Mobile phone users also live in urban areas. Women own approximately the same amount of smartphones as men. Marketers must take into account the demographics and preferences of their customers when choosing the channels that will convert them.
The most common use for a mobile device by those who consume media is shopping. Mobile users spend more than four hours using their phones. They are more likely than desktop users to buy and are ready to buy. The number of mobile devices will surpass desktop internet usage by 2020, and in 2020, over 40 percent of all ecommerce will be done on mobile devices. In addition, fifty percent of smartphone users use their phones before brushing their teeth.
Video content that can be shared
Video content is more likely to generate social media engagement than any other content. In fact, statistics show that video content is more likely to generate more responses than any other type of social media content, according to breadnbeyond. These key stats can help you plan a social media strategy. Continue reading to learn more about video marketing and how you can get started.
Online video is being watched by more people than ever. Furthermore, online videos are being used by more people to interact with brands. According to Biteable, more than two billion people view online videos each week - almost half of the internet's users. Marketers can take comfort in the fact that most of these users are young and financially stable. YouTube users average watching videos for around 1.3 hours each day.
Frequency
For determining which campaigns are most successful, it is essential to distinguish between campaigns in the ad frequency information. The best way to make improvements to your ads is by identifying which campaigns yield the highest results. Below are some examples of how to segment adfrequency data by campaign. You can visualize the differences by using a bar diagram. An excel sheet can be used to record statistics per campaign. You should also be aware that certain actions will reset the learning phase of your ads, so it is important to track these changes regularly.
Social networks have their own algorithm which determines the optimal posting time and reach of posts. In order to get organic reach on Facebook, you can't use multiple posts per day. It is more effective to publish one update for a targeted audience. Similar results were observed with LinkedIn, Twitter, Instagram. Facebook has found that one post per day is more effective than multiple posts during the midday hours. Instagram prefers videos over live video.
User demographics
Social media advertising can be used to better target your audience. The percentage of people between 25 and 49 on Facebook has nearly doubled over the last four years. Twitter users are younger as 26% of them are between the ages 18-29 and 30-49. Instagram's userbase is also younger. 35% of Instagram users are between 25 and 34 years old, while 30% of Instagram users are 18-24 years old. It is important to consider the demographics when creating a marketing strategy.
Although it might seem daunting, using user demographics to help with social media advertising can help you identify the best platforms for your audience. First, you need to get to know your audience. These are important factors to take into consideration. According to a survey, approximately two-thirds of Americans spend an average of two hours a day on social media. While this is still not a large percentage, it is a significant factor to keep in mind when deciding which social media platform to use.
FAQ
How is content marketing different from traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste because most people ignore them. Content marketing will result in much higher engagement rates.
How can I improve my content marketing strategy?
By focusing on content and distribution, you can improve your content-marketing strategy. First, you need to understand your ideal customer and where they hang out online. You can then tailor your content for them once you have this information. Second, you must develop a unique voice and style that distinguishes you from competitors. Third, you will need to know how to properly distribute your content.
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. The average cost per lead ranges from $5-$10, depending on the industry. As an example, 20 dollars per lead was the cost of our first business. We now spend approximately $6-7 per Lead.
How do I get started in Content Marketing?
Start by identifying who your audience is. Who are they exactly? Which are their needs What can you do to help them? Once you know who you're writing for, you can determine where to focus your efforts.
What is the primary goal of content marketing?
Content marketing aims to create valuable and relevant information for customers. This can be done via email campaigns, blog posts, white papers, and other channels. Your audience should be able to see the value you are providing.
What content marketing agencies offer the best services?
Most content marketing agencies have extensive experience creating content strategies for their clients.
You can save a lot of time by having a plan tailored to your needs.
Don't assume every agency can provide the skills that you require. Some companies specialize in specific niches, such as eCommerce. Some companies specialize in specific industries like law firms.
Ask them about their specialties and you'll find the right agency for you.
Is content-marketing easy to measure?
Yes! It's part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What are the best content-marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
Not all tools are created equally. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? It will meet my current needs? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio #1 Content Marketing Platform
Marketo provides enterprise social management software. It offers a wide range of products, including CRM software and social publishing tools.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, focus on creating content that is relevant to your audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello: Content marketing platform#2
Trello is similar to Kanban boards in project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
Trello does not require special software to operate, unlike Kanban boards. You can use it on practically any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite Content Marketing Platform 3
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It's important to note that these applications aren't free. Each user must be paid individually. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
You can create one document for free if you only need it.
Google tools integrates well with Gmail, which is a significant benefit. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. Users can track conversions and create automated email campaigns.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This means you can automate processes and generate reports based on real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!