As a content marketer, you know how much effort goes into creating high-quality content. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. Once your content is published, you can continue to use it. By repurposing existing content, you will get more mileage from your efforts.
Here are some 11 reasons why repurposing existing content is beneficial to content marketers.
Leads are generated
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
Trust is the key to building trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
Build relationships
By sharing and promoting other content creators' content, repurposing can help you develop relationships.
Build authority
By sharing your expertise across multiple platforms, you can establish yourself in your industry as an authority.
Saving money
You can also save money by repurposing existing content.
Improve content performance
Repurposing existing content will help improve its performance. It can be improved by updating it and making it more pertinent to your audience.
Increase website traffic
Repurposing content can help you increase website traffic by creating new pages or posts that link back to your site.
Boost SEO
By repurposing the content you already have, you can create pages or posts that are optimized with different keywords to boost your website’s search engine rankings.
Increase social shares
Repurposing of content can lead social shares to increase, as people will be more likely share content when presented in the format that they prefer.
Make yourself stand out in the competition
You can make your message stand out by repurposing it in a unique and creative way.
Save time
Repurposing content can save you time in the long run, as you won't have to start from scratch with new content ideas.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Instead, take the time to customize your content to fit the new format or platform and make it as engaging as possible for your audience.
Common Questions
How often can I reuse my content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. However, aim to repurpose content that has performed well or is evergreen, as these pieces are more likely to be effective in different formats.
Can I reuse content which has already been repurposed before?
You can reuse content for as long it is engaging and relevant to your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
What are the best platforms or formats to use for my content?
Consider who your audience is and what they like to consume their content in. You can experiment to see what formats and platforms generate the most leads and engagement.
How can I avoid the duplicate content penalty when repurposing my content?
It is important to ensure that the content is updated and customized for the new format and platform.
How can I measure the effectiveness of my repurposed material?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Content marketing is it worth the investment?
Content marketing is a key part of any online strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing not only benefits customers but also makes you stand out among the rest.
The goal of content marketing is to create valuable information that people will want to read. Content marketing is a key component of any digital marketing strategy. It helps companies engage their target markets.
How long should I expect my content marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. You may only need one channel for small businesses. Larger companies may need to use multiple channels to reach their target audience.
How many hours per week should content marketing take?
It all depends on what your situation is. You may not need to spend any time at all on content marketing. Content marketing is not something you should do every day.
Why do you need a content marketing strategy?
Content marketing does not mean creating high-quality content just for the sake. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires a sophisticated understanding of how people behave online.
This is exactly the purpose of Content Marketing Strategy. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
You can also improve your conversion rates to increase profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content marketing strategy is more effective than any other form of marketing.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
How can you create quality content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Why is content so important?
Every digital marketing campaign must include content. You must create quality content to attract new customers. Blogging is the best method to do this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. You get organic search traffic when you rank highly.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
How to Send a Press Release in the Best Way
Now that you have learned how to write a news release, let's talk about the best ways to distribute it. There are many distribution options, including traditional mail and email.
You should follow these basic guidelines if you decide to use email.
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Your subject line should stand out. Your headline might not be enough to grab attention.
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Be concise. Don't ramble on and on about your press release. Keep things short and sweet.
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Make sure you write your email in plain English. You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images can help people get interested in your message.
Keep these tips in your mind as you write your press release
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before you write your media release, think about the audience. What is your audience interested in? How can you connect with them?
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Always include URLs in emails
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Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. Send only one copy of your press release.
Now is the time to begin distributing your press releases. Next is to find the right channels that will get your message across. Here are five of the most popular channels:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Others offer a percentage off the revenue from each article sold.
Traditional methods of submitting press releases are still viable options, but experts suggest going online.
Online Channels
Online channels are one of the best ways to reach potential readers. Websites like Google News, Yahoo!, Bing News and AOL also provide opportunities for press releases to appear on their sites.
Google News was launched in 1996. They provide news feeds from the major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News is a similar service, but it focuses on providing news on specific topics. If you search your company name you'll see links that lead to articles related your business.
BING NEWS also allows users to search for keywords within its network of websites. This is useful when searching for a particular topic.
AOL News offers similar services that Yahoo! Google News and Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications permit you to create your own press releases. Most charge a monthly subscription fee. Many websites offer press releases for free.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has over 1 million registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another great source for press releases. They claim to have the biggest database of press releases in existence.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print Media
Print media could be the way to go, if you are looking for a larger audience than online journalists. Many small businesses don’t realize the power of print media.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in newspapers or magazines.
If you're looking for something a little different, check out your local newspaper's "free" section. You may find advertising jobs in classifieds.
You might also contact your local television or radio station. They might accept press releases as part their regular programming.
Press Releases Are Not Dead
Mobile apps seem to be the topic of conversation these days. Did you also know that press release are still relevant? In fact, they've never been more important.
People expect instant results in this modern age. If you want to get noticed, you must ensure your message reaches the right target. This means making use of every possible channel to reach your target.
Facebook ads are not the only option. Instead, think outside the box and consider creative options to help you connect with your customers.
The bottom line? Word of mouth is your best tool for growing your business. Your customers will tell others about your company. It is important that your customers are informed about your business before others.