A good content marketing platform can help you make the most of your marketing efforts. There are many options, including StoryChief (CoSchedule), Percolate (Percolate), and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some of the benefits and drawbacks to each. Let's take a look at each option and see which one works best for you.
StoryChief
StoryChief is a great choice if you're in the process to implement a content marketing strategy. StoryChief's intuitive interface will simplify your content marketing campaigns. You can select the platforms where you would like to publish your content. This interface will also allow you to automate your content publishing process. You can also include social media campaigns in your content. This eliminates the need to use separate tools. This tool allows you to instantly promote your content on various channels.
The software makes it simple for marketing agencies and businesses to manage effective content campaigns. It can be integrated with clients' CMS and social media channels for easy collaboration and publishing. StoryChief claims it can increase customer engagement, sales, as well as digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule’s calendar feature lets you schedule posts and monitor social channels. Drag-and-drop allows you to move campaigns from one day to the next. It is easy to keep tabs on everything and ensure your marketing efforts receive the attention that they deserve.
CoSchedule makes it easy to create social campaign without having to post blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. A campaign can be saved as a template by adding a single social media posting to it. CoSchedule allows you to promote previous blog posts. The platform can be used to schedule social posts, send emails, and manage ads.
Percolate
Percolate, which is a content platform, can help you create and deliver content. It offers solutions that introduce visibility to the marketing process, and it is integrated with other systems and tools. It recently received new funding. Learn more about the platform. You will be glad that you did.
Its powerful content management software allows marketing teams to manage campaigns from one location. Percolate facilitates collaboration between departments and teams by providing enterprise-grade approval channels and an image editor to edit content. Percolate allows you to track campaign success by providing customizable tag and topic analytics. Percolate helps marketers manage content as well as create editorial calendars for different teams and channels. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
HubSpot is a content marketing platform that can help you attract customers. HubSpot connects companies with leads by offering value to users. The platform also tracks user behavior and follows-ups on leads. This is an excellent way for your business to achieve its goals. You need to make sure you choose the right platform.
Perhaps you are new to the world of content marketing. HubSpot provides a solid platform to help you establish a foundation for content marketing, capture more leads and convert them to sales. You should be aware of the common mistakes that can be made when using HubSpot. Here are 38 common mistakes HubSpot customers make. Converting leads to opportunities is one of the biggest challenges.
Scripted
The Scripted content marketing platform offers a wide range of writing services, collaboration tools, and analytics to help you measure and optimize the performance of your content. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. A marketplace for freelance writers is also available on the platform. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
You will need a content plan to begin using Scripted. A content strategy will help you to achieve your business goals. This process can be challenging, so make sure to share your content ideas with your team. Scripted has a number of recommendations that can help make this easier. The recommendation feature of Scripted uses artificial intelligence to optimize content prior to it being written.
FAQ
What is the difference between content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They deliver valuable information that people desire and need.
Content marketers understand how to create the best content for each channel at various times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
That is, they think strategically about the things they do and what it means.
This is the foundation skill set required to be a successful content marketing professional.
What common mistakes people make when starting a content marketing program?
You must have a plan for your content marketing strategy. Without a solid plan, all your efforts will be wasted time and money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-thought-out content marketing strategy provides direction, focus, and goals. This helps you stay on track, as you move through each phase. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. This will let you determine what posts will bring traffic to your site. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If your goal is to launch a new website tomorrow it makes sense for you to create content now. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time and effort to create great content. Don't rush this step or think too fast.
Let's say you are a business owner and want to learn more about content market. Our guide How To Make Content That Workes is a good choice. It outlines ten steps to create content that works and ensures that your marketing programs are efficient.
What are the benefits from content marketing
Through the creation of high-quality content, Content Marketing helps to drive sales and leads. Content marketing also provides a steady stream of fresh, original content that can be used to promote products and services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Additionally, content marketing helps to project a positive image about your company.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How do you develop a content marketing strategy?
The first step in creating content for your clients is to define what kind of content. Once you have this information, you can start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Content should always have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
After you have decided what type of content you want, it is important to identify your target market. You need to know who your target market is and why they would be interested in what you offer.
After identifying your target market, next comes finding ways to communicate with them. However, social media platforms are a fantastic way to get in touch with people. There are also other options like videos, podcasts or webinars.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This goes back to the purpose of writing the content. What problem is it solving? Are they satisfied? Is it going to make their lives easier?
Once you're clear about the type of content that you create, it's now time to determine what you want. So, do you want to share information on your industry? On current events? Concerning specific products and/or services? Your focus is determined by your answer to this query.
Finally, after you've answered the questions, it is now time to combine everything in one package.
It is important to make sure that each piece of content you create serves its intended purpose. You don't want anyone to waste their time or energy so make sure you build quality into all aspects of your content.
You must remember that a content marketing strategy of great quality has many parts.