Content trends will continue to change over the next ten years. These include creating behind-the-scenes, voice-activated, and user-generated contents. Each of these trends will have a profound impact on the way that marketers interact with their audiences.
Voice-activated content
The landscape of voice-activated content has changed significantly over the past several years. Companies are looking for new ways of engaging their customers. Instreamatic, a provider of ad management, recently partnered with Pandora and will soon launch interactive ads for voice-activated content.
Deloitte's report estimates that the spending on voice-activated assistances will top $19Billion by 2023. That's 65% more voice search users in the US than today, with 55 percent more households using voice assistants by 2022.
The demand for personalized information, deals and information about product products is driving the shift to voice interfaces. This has resulted in a significant rise in voice assistants that have many skills.
These virtual assistants have a witty, humorous, and amusing sense of humor. They can answer questions about products and provide assistance. They offer personalized experiences that are great for engaging customers.
Siri, Google Home and Alexa are three of the most well-known voice assistants. Amazon boasts 60,000 voice apps in the United States. A few dozen new skills are being added daily. Siri was introduced by Apple to its operating systems in 2010. Siri is now available for iPhones.
Voice content developers will need to be able to use a variety of voice assistants. This can be a frustrating experience, but the voice-controlled device revolution is on its way. In fact, it will be a very large part of the content marketing landscape in 2020.
Voice-activated Content is one of most important trends that brands should be aware. Michael Brenner, Marketing Insider Group, says voice-driven communication will be a valuable addition to your marketing mix and provide customers with a unique way of engaging you.
If brands are to tap into the emerging medium of voice searches, they need to prepare their team for the changes that will be coming. Companies must be flexible, whether creating interactive ads or optimizing their content to rank for voice searches.
User-generated content
Among all the content trends for 2020, one of the most important is user-generated content. Using this form of content is a great way to build trust and credibility in your brand.
User-generated information is an excellent way to increase brand awareness. User-generated content can come from customers, employees, and other sources. It could be a video or podcast, a review, or a social media update. It doesn't matter what content type you choose, it can help create a sense community and encourage customers buy.
UGC can be used for a variety of purposes by different brands. Busabout, a tour operator used user-generated information to boost its online sales by 33 percent. In addition to this, Dell uses user-generated content from its customers to promote its products.
Brands are also using UGC to improve their email conversion rates. In fact, brands that leverage UGC in their email campaigns see an average increase of 13 percent in click-through rates.
Users-generated content can also increase web conversions up to 29 percent and have a significant impact on purchasing decisions for 79 percent of consumers. These are great reasons to incorporate user-generated content in your marketing strategy.
User-generated content is more authentic than traditional advertising. Consumers are more likely to be loyal customers if they can see the face of a brand. Remember that customers look up to brands that are human.
Publishing platforms that are robust enough to handle user-generated material will make it more effective. You have several options: Instagram, Twitter and forums. Some options are free. Depending on the platform, you may also be able to create content specific for your mobile device.
Content created by users has been around as long social networks. It's not just about creating content with social media. With the advent of virtual reality and mobile devices, it's now more than using them. It's becoming a critical part of any marketing strategy.
User-generated content can be a powerful way to build trust in your brand and increase brand awareness. This is a great way to get customers to share their experiences and to increase brand awareness. This can increase the number of interactions you have with your customers, which leads to more one-to-one interactions.
Behind-the-scenes content
Having a behind the scenes look at your business can give you insights into your company culture, the people who make the magic happen and the processes by which your products and services are created. BTS videos can be used to tease your larger content. This is a great way for people to visit your website and generate leads and sales. The more behind the scenes content you display, the more engaged your audience will be.
BTS content makes your business look more human. While showcasing your best products, you will also be able keep your company's reputation intact. This is a great way to motivate your employees and reward them for their hard work. BTS is a great way to showcase the best aspects of your business without needing to hire an agency or attend a conference. This is especially true for small and medium-sized companies that are in dire need of a fresh lease of life.
BTS can be used to tease people into visiting the website. This is a great method to generate leads, increase sales, and to drive more customers to your products and services. The more behind the scenes content you display, a more engaged audience will be able to appreciate your work, and in turn, generate leads and sales. If you're a small or medium sexy company in need of a new lease on a healthy apetite, BTS is the perfect way to get people to enthuse about your work, and in turn, generate leads, sales and more. BTS can be used by interested parties to show off your higher-quality content. This will help to drive traffic to your site and, in turn, leads and sales.
Branded content
One of the most discussed content trends for 2020 is branded content. This content helps to strengthen the brand, build trust and connect with customers. It could be a video clip, blog post or live event. It is typically created using external resources.
Branded content is able to elicit an emotional response from the consumers. It's also a way for you to connect with new people. This marketing method is particularly effective in generating leads. Consumers want to learn more about a brand through content. The more information a consumer has, they can make an informed decision. Before creating a brand-related content campaign, it is essential to do research on the consumer's needs.
Branded content has the potential to increase return on investments in real-time. Studies show that consumers are more likely to seek out additional content from an advertiser after exposure to branded content.
Branded content is also proven to improve brand recall. According to an IPG Media Lab study, brand content can increase brand recall by 17%. It also increased brand lift up to 50%
In conjunction with banner ads, branded content is also proven to be highly effective. Banner ads can be annoying. On average, consumers spend 1.6 seconds watching a banner advertisement. The average time spent on branded content, however, is 45 seconds. This makes branded material the best way to grab the attention of new audience members.
One example is the Lego movie. It was one of 2017's most watched movies. The movie was also considered one of the best branded content campaigns of 2017. The Lego brand concentrated on quality content. On its debut weekend, the movie earned $69 million.
Branded content also builds long-term relationships with consumers. In order to reach new audiences, it is important to create a mutual partnership. This allows brands to increase the value of their products and services. It also offers the chance to develop public relations.
SEO is enhanced by branding. Friendly content is essential in search engine marketing. If a human brain notices a pattern of shared value, it will recognize it as a trustworthy source. Brands need to ensure their employees live up to the brand's core values.
FAQ
Can I do my content marketing by myself or with a team?
This question will depend on your experience, budget, and skill set. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
You should not attempt content marketing without support.
An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. It is essential to have a solid content strategy.
What are the best ways to improve my content strategy?
Content marketing strategies can be improved by focusing more on the audience, content and distribution. To begin, you must understand your ideal client and where they spend their time online. Once you have this information, your content can be tailored to their tastes. Second, you must develop a unique voice and style that distinguishes you from competitors. You must also know how to effectively distribute your content.
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
You can find many free tools on the internet that will help you create content that converts.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
You will need to know how to create great content if you decide to go the self-produced content route. It's easy to create content once you have it down.
To start, create simple landing pages in WordPress. Next, build your site. You can then build your portfolio over time.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to Create a Video for Content Marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. They help you connect with your target audience by sharing stories they care about. But how do you make them stand out from the rest? Here are some tips to create videos that get noticed.
-
First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
-
You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
-
Subtitles are a must when you're filming! It helps people understand your language barriers and makes your videos more accessible.
-
Also, before you begin, think about these three questions: Whom am I talking to? Why am I making this particular video? What is my video about? You'll be able to create videos much more easily once you answer these questions.