Content marketing is an essential element of top of funnel marketing. The goal of content marketing for top of funnel websites is to attract visitors, build brand awareness and build a relationship with the visitor. Convert these visitors into qualified leads is your secondary goal. Video content that is transcribed by search engines and made available to the public for them to read are great ideas for content marketing. Instructive infographics can be created, as well as explainer videos and videos that include infographics.
Informational content
You must set two primary goals for your content when you use top of funnel marketing strategies. It should first attract your targeted audience's attention and establish a relationship with them. Once you have made a connection with them, your secondary goal must be to convert these leads into qualified leads. A blog series, or white paper, might be created by a company who makes anti-cyberattack products. This will highlight the best practices in protecting your corporate defenses from phishing attacks. You should not sell your product, but instead create content that addresses a need or a solution.
Inspirational content
A top of funnel strategy that inspires is creating content that aligns to your brand. Do not get too specific about the product. However, if your content is engaging and aligns with the needs of your audience, you will eventually attract a buyer. If you offer lessons on the piano, for example, you could give away a guide to success. This will bring prospects down the funnel, hopefully to the checkout pages.
Infographics
Using infographics to share information on your site can boost your SEO rankings and increase website traffic. These visual presentations stand out on social networking sites such as YouTube and Twitter. Micro Focus recently conducted a study that showed that people consume billions upon billions of internet content each day. This includes 500 million tweets and 4 million hours of YouTube video. There are also 4.3 billion Facebook posts. Infographics can help you break through the clutter to get your website higher in search engines.
Video content
For businesses who want to increase their customer base, video content is a great way to get the attention of top-of-funnel consumers. Video content is a great way to introduce top-of the funnel consumers to your brand. With video content, you can educate consumers while giving them enough information to become interested in your business. The goal of video content is to raise awareness and convert warm leads to customers.
Model with hub and spokes
In the top of the funnel, the hub is the core piece of content that drives prospects and customers to the spokes. These pieces are usually informative and have the sole purpose of driving readers to both the hubs and spokes. This type of marketing strategy is for marketers who ensure that the spokes and hub provide the best value. Hub pages must be detailed and thorough, and spokes pages should be targeted to longer-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Social media updates
It is important to diversify your social media audiences and campaigns when you create social media updates that are top of funnel marketing. This will help improve the stability of your campaigns, and give you more testing opportunities. Although your initial goal might still be to increase revenue, it may shift to focus on the customer's journey. Social media updates are a great way to stay in touch with potential customers until they're ready to buy.
FAQ
What is the purpose of a content strategist for your business?
Content strategists can help understand what people search on the Internet. They ensure your site is optimized for search engines, helping you rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
What are the seven steps of content marketing
The seven-step process for content marketing includes:
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Identify the problem
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Discover what's working today
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Find new ideas
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These strategies can be developed
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They are worth a try
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Measuring the results
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Keep going until you find the right solution.
This strategy is practical for both large and small businesses.
Are I better off working with a team or doing content marketing on my own?
It all depends on your skills and experience, as well as your budget. You may need to learn how you can do the job yourself if you don’t want to hire someone.
Content marketing is something you must do if you are serious about being successful.
A content agency or strategist can help you save time, money and get better results.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content strategy is crucial.
How can you make great content?
Content should be useful, interesting, and easily shared. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. You should also include visuals in your content to make it easy to share across all media.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
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How To
How do you create a content-marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once this is defined, it's time to start creating content. This could mean creating an editorial calendar and planning the source of these content. Content should always have an end in mind. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
Once you decide what content type you want to produce it's time to discover who your target market really is. Which market are they most interested in and what is their motivation for buying the content you offer?
Next, you need to identify your target market. Then, find ways to communicate with them. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. Again, this goes back to determine why you're writing the content. What problem does this solve? Does it help? Will it make their life easier?
Now that we know what type of content we write, it is time to determine what you want. What do you want? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
You want to make sure every piece of content serves its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.