Kristina Halvorson is a writer, podcaster, and entrepreneur. Brain Traffic was founded by her, and she is an expert in content strategies. Her book, The Content Marketing Blueprint, reveals the secrets to content marketing that will make you money and build a following. She shares her secrets in an accessible book. What exactly does Halvorson teach us? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She's the owner of Brain Traffic, author of Content Strategy for the Web, and host of The Content Strategy Podcast. She speaks on content strategy all over the globe, including at Confab's annual content strategy conference. Marketers and business owners alike recommend her content. She shares her tips and strategies for creating a successful online presence in this article.
Brain Traffic
When you're in a conference, one of the first things you might notice is the amount of brain traffic. People can become so involved in what they read that they may not notice the content. You aren't the only one. Over a quarter of conference participants reported difficulty finding the content they needed. This problem can be easily fixed by making the conference content relevant and interesting to your target audience.
Confab Events
Tenessa Gemelke (the driving force behind Confab events) and Kristina Havorson (her content strategy books) are the driving forces behind Confab events. The conference has been around for 10 years. The two founders have created a unique community for their speakers and have established a distinct niche. We talked with them about how to transform your conference into a live event, active listening and the importance of content strategies.
Author of Content Strategy for the Web
Her first edition of Content Strategy for the Web, the first edition, was published in 2006. While many had been practicing content strategy prior to Halvorson's debut, she helped lay the groundwork for the discipline. Halvorson continues to be active in the world of content strategy, hosting conferences like Confab and Button. Her podcast, The Content Strategy Podcast, features interviews with content strategists from around the world, and her social media presence is equally impressive.
Host The Content Strategy Podcast
Brain-traffic has created the Content Strategy Podcast. This podcast focuses on content marketing, social media, and other topics. Kristina Havorson is a well-known speaker at conferences. She has worked for companies such as Google, Adobe and Button. She lives in St. Paul with her husband, two children, and their three dogs. Halvorson is a content strategist and also writes blogs and articles for different publications.
FAQ
Content marketing is it worth the investment?
Content marketing is essential to any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing not only benefits customers but also makes you stand out among the rest.
Content marketing involves creating valuable content that people want. Successful companies use content marketing to engage their target audience.
How does content marketing work?
Your site is visited by someone who is looking for something. They will be happy if they find what you need. They'll go elsewhere if they don't find what they need. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content can be used across all platforms (social media and email). so people will always have access to it.
What are the differences between content strategies?
Content strategy is an umbrella term used to describe all aspects of how you create, manage, distribute, measure, and optimize content for digital channels. It includes what you share on social media platforms like Facebook and Twitter as well as what you highlight on websites, blogs, and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
Understanding how content fits in with the overall business goals and objectives is key to helping you reach them.
Why is content so crucial?
Any digital marketing campaign needs to include content. To attract new customers, you must create value-added content. Blogging is the best method to do this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. You get organic search traffic when you rank highly.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics make complex concepts simple and easy to understand. You should use infographics to spread the message about content marketing.
To create an infographic, Adobe Illustrator or Photoshop is required. You can use these programs to draw out different shapes and elements to represent your data, then add colors and fonts to make everything look nice. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
You can find inspiration for your own ideas by looking at existing infographics online. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
After you have created your infographic, it can be shared through social media channels such as Facebook and Twitter. This allows people who don’t know much about the topic to find out more. You can include hashtags in your infographic if you want to share it on social media. Users can follow conversations around specific topics using hashtags.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. This means that you can convey more information in a shorter space.
Keep in mind that viewers may have difficulty reading small fonts when creating your infographic. Your graphics should be large enough in font size and not rely on too much color. Also, make sure that all your text is legible.
Here are some additional tips :
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Choose an Infographic Template. Many templates are available in both printable and online formats. Canva and Piktochart are some of the most popular.
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Create your Infographic. Create your infographic using the template. You can use any type of media that is appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add Text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.
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Add Images. Add images to an infographic. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. You can add interactive elements such as buttons, maps, and links. This will make it easier for your audience to interact with you.
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Share. Share your infographic when you are done.
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Measure. Do you know how well your infographic performed? Did people click through? Are they signing up for your email newsletter? What was their reaction?
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Improve. Do you think there are ways to improve your infographics Do you think your infographic could be better?
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Repeat. Repeat.