Managers and executives need to start thinking about how to use social media to their advantage. There are four primary approaches to strategic social media marketing: Pre-strategic, Analytics-driven, Cross-functional, and Interdisciplinary. Which one is best for you? Continue reading for more information. What is strategic social marketing? What are its advantages and drawbacks? How can it be used to your advantage?
Pre-strategic
Many believe that social media's greatest strength lies in its ability help businesses sell products and services. They argue that social media gives businesses unprecedented opportunities to gather customer information and enhance their initial interactions with customers. While social media can be used to sell products and services, many companies do not have a documented strategy for social media marketing. A study done by the German Institute for Marketing revealed that only half of all businesses have any kind of social media marketing plan.
Before you launch your social media campaign, you must determine your competitors' strategies. This is easier than it seems. To find your competitors, you can perform a Google Search using key phrases and keywords. After you identify your competitors, you will be able to compare their strategies across different social networks. You don't need to copy their campaigns. However, it's important that you understand what works for them so you can adapt your own campaign to make it more effective.
Analytics-driven
An SEO company that is reputable and experienced is key to successful social media advertising. They can help develop a social-media marketing strategy that is focused upon metrics and retargeting. An SEO company is able to help you market your products to people who are most likely to buy them. Hootsuite has a social platform management platform.
Percolate, another analytics-driven social media marketing tool, is also available. This software helps community managers to identify and develop high-quality content, improve their productivity, and streamline routine tasks. This software was designed for B2B business, and it allows you to distribute large amounts of content professionally. Percolate is able to create and execute marketing campaigns in a matter of minutes. By analyzing your social media metrics, you can justify the ROI of social media marketing. But how do you use analytics for social media?
Cross-functional
Companies should form cross-functional social marketing teams, rather than relying only on one person to handle social networks. These teams will allow marketing to maximize the benefits of social media. They also help to better match employees with potential customers. David Packard once stated that "Marketing can't be left to marketers." The same applies to social media. You need a cross-functional group that combines customer service and marketing to get the most from social media.
People from different departments work together to create cross-functional marketing teams that focus on customer segments and their journeys. This is a benefit, but it can also cause bottlenecks. As a result, it institutionalizes task-switching, a time-consuming process that interrupts workflow. According to the American Psychological Association (APA), 40% of people experience bottlenecks when working in cross-functional teams. This process can be beneficial to marketing, but it can also impact the bottom line.
Interdisciplinary
An interdisciplinary social media marketing strategy is the most effective way to ensure the success of your B2B social media marketing efforts. B2B customers aren't able to distinguish between B2C or B2B brands so social media can't be handled by just one department. Instead, the key to success is integration. For a B2B social marketing strategy to succeed, it is important to have a social media team that is organized and located.
It is crucial that all members of an interdisciplinary team are well-informed and communicate effectively. This will allow the team to be more efficient and open each member up to new ideas and perspectives. In addition, the interdisciplinary approach to social media marketing can be a great way to leverage the strengths of your team's diverse expertise. Both teams should be involved in an interdisciplinary social media marketing strategy. You can draw on the experience of your existing team to build your interdisciplinary team and attract top talent.
FAQ
What is Content Strategist?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists can create strategies that are engaging for current and future customers. Data analytics and storytelling are used to create experiences that encourage consumers to shop in stores, purchase products, and then share the excitement with others online.
They are also able to integrate social media platforms in these campaigns. They can also leverage technology tools such as virtual reality or video to deliver memorable customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content for print and television, developing creative briefs, managing budgets, and creating content.
What is the best Content Marketing platform?
There are lots of different platforms available today. Each platform has its pros, and each one has its cons. Here are a few popular options:
-
WordPress - Simple to setup and manage. An amazing community of users.
-
Wix – Setup and maintenance is much easier than WordPress It doesn't require any technical knowledge.
-
Squarespace is the best choice for those already having a site.
-
Blogger – Free blogging service
-
Medium – A place that writers can share their work.
-
Instagram – An image-based platform.
-
LinkedIn - A networking platform.
-
Facebook - The social network.
-
YouTube - Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behavior.
-
Hubspot - Email marketing software.
-
MailChimp – Email marketing software.
Why should I have a Content Marketing Strategy in place? Why not just post social media updates or send emails?
There are two main reasons that you might ignore a Content Marketing Strategy.
-
Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
-
You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions are wrong.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. It should be part of a larger strategy. You can't rely on social media to help you reach your goals. These posts should be part of a larger plan.
This is where your Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
A strategy can make all the difference.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How do you create a content-marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once you've established your content goals, it's time for you to create the content. This could mean creating an editorial calendar and planning the source of these content. Content should always serve a purpose. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.
Once you've decided on the type of content that you want to create, it's important to determine who your target audience is. Which market are they most interested in and what is their motivation for buying the content you offer?
Next comes the task of identifying your target audience and finding ways to communicate. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. Again, this goes back to determine why you're writing the content. What problem does this solve? How helpful is it? Is it going to make their lives easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Do you want to share information about your industry? On current events? Are you focused on specific products or services This question will determine your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
Every piece of content that you create must be useful. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
It is important to remember that content marketing has many parts.