Social media marketers can't afford being complacent. While you may have built a content calendar and social media strategy for your business, it doesn't hurt to keep up with current Instagram trends. TikTok, which is the latest feature on Instagram, is what you will see below. TikTok started out as a lip sync app. Users can now create videos, dance, and incorporate music. The platform is now a global phenomenon and has influenced other social media outlets.
IGTV
Instagram is a video sharing platform. With the new IGTV, it's easy to create longer videos and post them. Creators used to upload videos on YouTube, then post them on Instagram. Problem was, many of their followers didn't want the option to switch to Instagram. This made it hard to convert them. IGTV lets creators create longer videos that can be uploaded to Instagram.
IG Reels
IG Reels are something you've likely heard of but not sure how to use. These videos have a soundtrack. It is often two people laughing or talking. It is a common way of telling stories, especially for videos that feature morning routines. They make great videos for behind-the scene or mini vlogs.
IG Story
IG Story is a new social media feature that allows users to repost older content or remind their followers about campaigns. It includes a countdown timer, stickers, and an interactive timeline. This feature works on both Android AND iOs. Its simplicity and ease of use make it an excellent choice for businesses looking to improve their online presence. Incorporate it into your marketing strategy if you want to increase the effectiveness of your Instagram marketing efforts.
IGTV visual responses
Instagram is becoming a more popular platform for sharing videos. Sephora has actually successfully implemented IGTV in its marketing efforts. IGTV allows users to post short videos to their profile that have the potential to reach millions of viewers. This trend is likely to grow. Here are some important facts about the new platform. Below are the top benefits of IGTV.
IGTV carousel
You can now upload vertical and horizontal videos to your Instagram profile. Important: The aspect ratio of the video should be at minimum 9:16 in vertical and at least 16 in horizontal. The format is also different from normal Instagram videos, which should have a 1:1.55 ratio. Instagram recommends that you use a 420px by 654px cover photo. This cover photo will be displayed on your profile grid as well as in the feeds of your followers. This option is only available for videos that are nine to ten minutes long. It's important to select the right size.
IGTV augmented realities
IGTV, a social media platform that allows content creators longer videos to give users a more immersive viewing experience, is one of the most recent developments. These videos look best when they are in vertical orientation. The new feature allows users to preview videos on their feeds, as well as tag products. It allows content creators to improve brand awareness and increase discoverability.
FAQ
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's all about giving people exactly what they want. This understanding is key to the success of any company.
Strategic Content Marketing allows you to give your customers exactly what they want at the right time.
It is important to understand what people care about, and to listen to their thoughts. Then, create high-quality content to answer their questions and solve their problems. This creates trust and loyalty that will ensure you are there when they need you.
Which content marketing agencies are the most effective?
Most content marketing agencies have extensive experience creating content strategies for their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
However, not all agencies have the same skills. There are some companies that specialize in a specific niche, like eCommerce. Some companies specialize in specific industries like law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.
Your goals can't be achieved by an email campaign. Instead, it needs to be part of a larger strategy. And social media posts alone won't help you achieve your goals either. They need to be part of an overall plan.
This is where a Content Marketing Strategy can help. This strategy will help you manage the content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
However, a strategy is a key to success.
What is Content Strategist?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists are skilled at creating strategies that will engage customers and prospects. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how social media platforms can be integrated into campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
What is a Content Marketing Strategy?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It serves as a guide for content creation and distribution.
The CMP is usually broken down into three main areas:
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Your overall strategy. What do you want?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What types of content are you going to produce?
These four components make up an effective CMP:
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy - Have a clear vision about where you want to go. You can then break it into smaller pieces.
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Execution - Be realistic about your expectations and when you will see the results of your efforts.