Content repurposing refers to the practice of using previously written articles or other content in a new form. Infographics and blog posts are some examples of content repurposing. The benefits of repurposing content are immense, and the process is quick and easy. Here are some common types of content which are great for repurposing.
Infographics
Infographics are a great tool for repurposing existing content, such blog posts. You can create infographics to summarise an entire article, or a specific section of content. These are great for blogging and social media posts. Creating an infographic from a blog post is simple: organize the key points by subject, then group them by section headers. Highlight data, illustrations, or fonts to make your infographic stand out.
Repurposing infographics can be done by creating single images that you then post on Instagram. Instagram is visual driven and allows users to share multiple images in a slideshow format. It is important to break up your infographic into many slides. LinkedIn allows you post a sneak peak of your infographic as well as a link pointing to the full infographic. You can also share the infographic on Twitter.
Another great place to repurpose content is email newsletters. It's safer than sharing links with subscribers. Therefore, make sure you use all content in your newsletter. If you use beautiful images and blog posts as microblogs, social media can make your blog posts useful. Piktochart provides Instagram post templates to help you create stunning visuals from your posts. You will find content repurposing possibilities in these social media channels, and your blog posts should continue to grow.
Many benefits can be derived from repurposing existing content. It is a great way to increase visibility. Repurposing content can help increase visibility and traffic. Repurposing content is a great way of ensuring that evergreen content gets the best visibility. You have no limits on how many times you can reuse your content.
Infographics can visually summarize data. They also help you educate your audience. Reusing existing content is easy: You can easily edit an e-book or blog post and turn it into an infographic. Many design tools have templates built-in. An infographic can include images or videos. This makes it more attractive to users. But remember to make it mobile-friendly, too.
Blog posts
You can repurpose blog articles to help increase traffic to your message. By offering a new perspective on a topic, you can create a brand-new email list, or create a new post entirely. A combination of related content can be used to create an eBook or instruction handbook. A webinar or conference presentation is another way to reuse blog posts. Even a conference can help to humanize your brand.
A great way to repurpose blog content is to create an infographic. It's eye-catching, easy to read and very visually appealing. They work particularly well on social media platforms such as Pinterest and Instagram, where readers can easily share and read the original content. Infographics can also be used for social media posts on Instagram and IGTV. It is also possible to use a blog article as an infographic on a new platform like IGTV.
Another way to repurpose your blog content is to create a new presentation. Depending on the content, you might choose to create a slideshow, a pdf, or an infographic. The possibilities are endless. Reusing content will save you time. It will be easy to create new content, without spending hours writing it. You'll be able to reuse your blog posts, which is why they are so useful.
Guest blogging is another option to repurpose blog content. However, guest blogging isn't as SEO-friendly for your blog as repurposing them. The controversial route of guest blogging is the other. You have to decide which strategy is right for your business and which strategies will be most successful in getting you noticed. By repurposing your blog content, you'll be adding new readers and boosting your traffic.
You can also create a video to reuse your blog content. Make a video by editing the post, adding key words, and including a call to actions. You can even batch blog posts for a upcoming webinar. It will take a lot less time than writing new content from scratch, and you'll benefit from higher quality traffic. In either case you'll have more viewers for your video and potential sales.
Videos
Repurposing your video content allows you to create multiple types of content with one media piece. Your videos can be repurposed for social media. This will allow you to highlight products and reinforce key messages. Repurposing video content is a great way save time and money while creating multiple media. Here are some examples showing the many benefits to video repurposing. While these examples might not be applicable to all possible applications, they all have some advantages.
Consider the time required to create videos. The creation of video content can be complicated and requires lots of skills. It may also need to be edited and post-produced. It can be very difficult to make videos, and it can also cost a lot. You can prolong the life of video content by repurposing it and increasing its visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
These same principles also apply to audio and visual content. To create a blog post that is based on your video, you can alter the audio and video files. You can also make a blog post educational. A post can be transformed into a video, whether you want to educate existing customers or gain new customers. Repurposing video content can help you increase your revenues and save time.
Another great way is to upload short clips of your video content to social media channels like Instagram and Snapchat. Cutstory, an iPhone application that lets you repurpose videos for free, is a popular video repurposing app. This tool can be used to cut lengthy videos into smaller, more manageable clips. The app lets you promote your videos on multiple social media sites. You'll see a big jump in traffic once you repurpose your videos.
A video is a great way of increasing conversion rates. Videos that are more engaging for customers will also rank higher in search engine searches. Kimp Video offers an online video optimization tool to help you optimize your videos in SEO. You'll be glad you did. Once you have optimized your videos, all that's left is for you to promote them in a better way.
Podcasts
Podcast episodes can be reused as a way to increase brand awareness. There are several reasons you should repurpose content. For starters, it helps to build authority and credibility. Podcast listeners are likely to trust you more when you deliver the same message in a different format. Repurposing content allows you to transform it into something completely new.
Another benefit to using podcasts to repurpose content is the possibility to link back on your own website with relevant keywords. This increases SEO and makes it easier for search engines to find your content. This will drive more visitors to your site. You can also start fresh if you don’t have the time or desire to reuse your content. Your podcast will be promoted more often if you regularly post to other websites.
Repurposing your podcast can also bring you a larger audience. Your podcast will appear on more platforms than ever before, increasing your organic search results. Plus, more links means more traffic. Google will also place your podcasts higher in search results if more people link to your podcast. This can increase your Google organic ranking. While Twitter and other social media platforms don't rank as authority websites, they are effective places to share content.
You can also leverage podcast content by creating a Twitter Chat that is based on each episode. A Twitter chat can be hosted during an episode to engage your listeners in the conversation. A Twitter chat lasts approximately one hour. Your audience must be notified beforehand. These chats can help you share the knowledge that you gain from your podcast and interact with your audience. You can also turn your podcast episodes into video trailers. These videos are often shorter than the podcast episodes and are ideal for social media platforms which allow longer videos.
Podcasts offer many advantages, but it is important that you remember that not all podcasts are suitable content types for repurposing. Podcasts are great at distributing content, but many creators don't have the time or ability to publish an episode every other day. Repurposing content is a good strategy for podcast creators who have invested time and effort into creating quality content.
FAQ
What are the seven steps of content marketing
The content marketing process is seven steps long
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Identify the problem
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Find out what's currently working
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New ideas are possible
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These strategies can be developed
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These are the best!
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Measuring the results
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Continue the process until you find a solution.
This strategy is practical for both large and small businesses.
Is Content Marketing right for me?
Absolutely! It works for all types of businesses. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
Why is content marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot of time spent with content!"
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can I create a content market strategy?
The first step is understanding what kind of content you want to create for your clients. Once this is defined, it's time to start creating content. This could include creating an editorial calendar or planning where these pieces will come. Every piece of content must have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's essential to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
Next is to find ways of communicating with your target market. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. Again, this goes back to determine why you're writing the content. What problem is it solving? Are they satisfied? Do they think it will make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. So, do you want to share information on your industry? On current events? What about specific products or services? The answer to this question defines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.