If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. First, fill in as much information as you can about your company. The more detailed information you can provide, the better for your users and the Facebook algorithm. Facebook profile pictures and cover photos are key visual elements for any business page. Add more than a logo. Video can be added to your cover photo.
Optimize your cover photo and profile picture for different dimensions
You should optimize your profile picture and cover image for different dimensions while building a Facebook company page. The profile picture sits above the cover photo, so make sure it isn't too big. To modify it, hover over the bottom-right corner.
You can choose to have your profile photo and cover image in different sizes when building a Facebook company page. Desktop users' cover photos should be 820 pixels wide by 315 pixels tall, while mobile users' cover photos should be 640x360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. It is important to choose the correct image size and save it using a PNG File.
Add a call to action button
To encourage customers to take actions such as buying tickets or downloading an application, you can add a call-to action button to your Facebook business pages. Facebook offers call-to-action buttons for free. They can be added by Page administrators, editors and moderators. You can track how people click them, making it a powerful way to encourage action.
It can be difficult to adjust the location of the CTA button on your Facebook page, depending on which type you are using. Before you add the button to your business's Facebook page, make sure that it works well. You can also choose from different options depending upon the action you'd like visitors to take.
Make your brand story compelling
Your Facebook business page must have a compelling brand story. A brand story is a brief description of your company's vision, mission, and values. Your brand story should also tell your audience why they should value what you are selling. Six key elements are essential to a compelling brand story. These are some ways to tell an engaging story.
A great brand story links together all the services and products a company offers. It connects with people who are searching for it. It also connects the brand promise with the aspirations of the audience. A compelling brand story is the key to generating high engagement and building a loyal following. This guide will help you create a compelling brand narrative.
Select a business category
Facebook will only allow you to add three categories. It is better to choose a specific category. Facebook will rank your page higher if it has three categories. You can add as many of them as you wish. These categories can be arranged in drop-down menus. Fill in the details about you business. Depending on your business's nature, you might need to add a telephone number or an address.
First, choose a category for your business. Pages can be created for local companies, brands and artists. You can also create entertainment pages. You should pick a category that's related to your product or service. This is especially important for small businesses. If that is the case, you can add a page to support a non-profit organization.
Upload a cover clip
A cover video can make your business website stand out. Cover videos are an excellent way to promote your product or services. They can last up to 90 seconds. Your video should be short and focussed on the key points of your company. Include a CTA such as a coupon, trial offer or website link. They can be set up to automatically play in loop or like a GIF.
Before you upload a cover photo, ensure your video meets the requirements of Facebook. Videos must meet the minimum resolution requirements and dimensions. You can buy stock video online to upload to your website if you don't own any video equipment. Make sure your cover video is about your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
How long can I expect my content-marketing campaign to last?
This will vary depending on industry and the type of product/service offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothes, you might create one look for fall and one for spring. Your goal is continually offer something fresh so your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. For small-scale companies, one channel may be sufficient. Larger companies may need to use multiple channels to reach their target audience.
Do I really need to hire an agency to do content marketing?
No! It is possible to create high-quality content online with a variety of tools. Agency services are often expensive.
How does Content Marketing Strategy help me?
A Content Marketing Strategy gives you access to data you wouldn't otherwise have. This data can be used to determine which content types perform best.
It will help you determine the best strategies to increase traffic to your website. It also provides insights into the behavior of your audience so you can create even better content.
This means that you can focus more on what works than worrying about what content doesn't.
You can also use a Content Marketing Strategy to determine which messages are most popular with your audience.
You can find out their preferred content by analysing these messages. You can use the same content to keep your winning ideas going.
A Content Marketing Strategy can help you track the performance of your content. As you continue sharing different content types, you can easily see which ones convert better.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What are the best content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
But not all tools are created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello is the Content Marketing Platform#2
Trello is similar to Kanban boards in project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello does not need special software to function, but Kanban boards do. So you can use it on virtually any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
These applications aren’t free. You will need to pay for each user individually. But if you plan to use them for multiple purposes, many plans start at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. You can use the platform to create automated emails or track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot has a free version that allows you to test pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.