A content marketing platform is a great way to maximize your marketing budget. There are several platforms to choose from, including StoryChief, CoSchedule, Percolate, and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Below are pros and cons to each. Let's look at these options together and determine which is best for our company.
StoryChief
StoryChief will help you implement a content strategy. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can choose which platforms to publish your content on, automate content publishing, and streamline your content review process. You can also integrate social media campaigns directly into your content. This tool allows you to instantly promote your content on various channels.
The software makes it simple for marketing agencies and businesses to manage effective content campaigns. It can be integrated with clients' CMS and social media channels for easy collaboration and publishing. StoryChief claims StoryChief increases customer engagement, digital footprint, and sales. Its marketing calendar allows for a holistic view of content performance, and the platform enables marketers to manage all content life cycle aspects in one place.
CoSchedule
If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule's calendar allows you to create posts and monitor social media. With a drag-and-drop feature, you can move campaigns from one date to another. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule can also be used to create social posts without needing blog posts. If you don't have time to create social posts, you can use templates to quickly set up a schedule. You can also add a single social media post to a campaign and save it as a template. CoSchedule also allows you to promote older blog posts. You can schedule social posts, send email, and manage ads through the platform.
Percolate
Percolate, which is a content platform, can help you create and deliver content. It integrates with other tools and systems to provide visibility and marketing solutions. It recently received additional funding. Find out more about the platform by reading on. You will be happy you did.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate helps marketers collaborate across departments and teams, and includes enterprise-grade approval chains and an image editor for editing content. Percolate provides customizable topic and tags analytics that will help you determine the success or failure of each campaign. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
HubSpot's content marketing platform can help customers attract. By offering value to users, HubSpot helps companies create a connection with leads. In addition, the platform tracks user behavior and follows up on those leads. Having a content marketing platform that can do all of these things for you is an excellent way to achieve your business goals. However, you must use the right platform.
If you're new to content marketing, you might be wondering how to get started. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. You should be aware of the common mistakes that can be made when using HubSpot. Here are 38 common errors made by HubSpot businesses. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scripted content platform provides a range of writing services, collaborative tools, and analytics that can help you monitor and optimize your content's performance. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. There is also a marketplace where freelance writers can be found. To hire a writer for your project, sign up to receive a free trial of the paid version or to begin your job.
To use Scripted, you will need to have a content strategy to start with. To achieve your business's goals, you will need a content strategy. It can be difficult, so it is important that you communicate your ideas to the rest of the team. Scripted, however, can make the process much easier thanks to its recommendations. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
What does it mean to be a Content Strategist
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists understand how to engage potential and current customers. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how to integrate social networks into these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
These strategists create digital content and then translate those ideas into plans that marketers will be able to implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Why is a Content Marketing Strategy necessary? Why should I not only send out emails, but also post social media updates.
Two main reasons you may choose to ignore a Content Marketing Strategy.
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You may think that social media posts or email marketing is enough to get people talking.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions is incorrect.
Email marketing and social media posts are great ways to connect with prospects and customers. They aren't sufficient by themselves.
You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. Your goals will not be achieved by social media posts. These posts should be part of a larger plan.
This is where your Content Marketing Strategy comes in. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
Although there are many benefits to a Content Marketing Strategy it does not mean that it is easy.
But, having a strategy in place makes all the difference.
Why do you need a content marketing strategy?
Content Marketing is not just about creating good quality content for the sake of it. Content marketing is about connecting with people on an emotional level, helping solve their problems and building relationships. This requires an understanding of the online behavior of people.
This is exactly the purpose of Content Marketing Strategy. Content Marketing Strategy can help you to understand your customers and best engage them.
You can also improve your conversion rates to increase profits.
However, there are plenty of options for content marketing strategies.
Content marketing strategy is more effective than any other form of marketing.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
Why is content important?
Content plays a key role in any digital marketing campaign. If you want to attract new customers, then you need to create valuable content for them. Blogging is the best method to do this. Blogging helps you build authority in your niche, which makes you more trustworthy. This trustworthiness increases your credibility, which in turn leads to higher search engines rankings. And when you rank high, you get traffic from organic searches.
What are the 7 Steps of Content Marketing?
The seven-step process for content marketing includes:
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Identify the problem
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Discover what's working today
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New ideas are possible
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Turn them into strategies
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Try them
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Get the best results
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Keep going until you find the right solution.
This approach is proven to work for all businesses, large or small.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
However, not all tools will be the same. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? It will meet my current needs? What about in two years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Content Marketing Platform #1: Marketo Content Studio
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.
Marketo makes adding images and videos to blog posts easy. This makes them more visually appealing and improves engagement with readers.
Marketo will not allow you to edit video or images files.
Trello is the Content Marketing Platform#2
Trello is similar to Kanban boards in project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello allows workers to easily share information.
Trello, however, doesn't need any special software to work. Trello can be used on almost any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite 3: Content Marketing Platform
Google has many products for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
These applications are not free. Each user will be charged separately. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
To create a new document and embed a link to another website, two licenses would be required.
If you are only looking to create one document, however, you can get it for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. You can use the platform to create automated emails or track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate your processes and generate reports based off real-time information.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. However, once you upgrade to a premium account, you have unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.