Although the future is uncertain for content marketing, technological advancements have opened up many avenues. Some of the emerging trends are voice search, video, voice-search, AI-assisted humans-produced content and Influencer marketing. Continue reading to find out more about the future content marketing. Below we've listed the main trends. This year's top trends will shape content marketing in 2018.
Video is the future content marketing
Video is increasing in popularity due to a number of reasons. Video is persuasive and appealing to the more savvy consumer than text. Video content is easier to follow because of the visuals and commentary that accompany it. Moreover, videos help reduce the number of customer support calls. Even simple how-to videos can help the company reduce support calls. Here are some ways to make great videos.
Create content for multiple audiences. Video is extremely customizable. This means you can make hundreds of customized variations of one video. Creating content for a variety of audiences is important. Before you start marketing, it's important that you test different monetization models. It's worth creating both short and longer videos for each audience. Also, think about what story paths your audience might follow so that you can better target them.
AI-assisted human-produced content is the future of content marketing
Many tasks can now be automated thanks to the advancements in artificial intelligence (AI). AI-assisted programming can take the burden off content marketing professionals by automating repetitive tasks. This allows them to be more creative and productive. AI can assist with research and translation, editing, as well as writing reports. AI-assisted human content production will become an important part of the content marketing mix as more businesses are content-focused.
Content marketers already have a lot to do. AI could help by automating certain tasks. While AI is far more efficient that humans, that does not mean that human resources will disappear. Instead, AI will create a new perspective on content marketing, expanding the scope and providing fresh experiences for marketers and consumers alike. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future in content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. What does this mean for content marketers? Some people believe that this should change. Its benefits can be summed up in three words: Voice-enabled content. This technology's positive impact on content marketing is crucial.
The majority of voice-search results are created from content. These snippets will help you to connect with your audience. Because these queries are long-tail, very few of the results will have the exact keyword in its title tag. But long-form content can be used to answer multiple questions at once. These pages can be easily converted to a high-quality blog post by creating an FAQ page.
Content marketing is changing with the help of influencers
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. This shows that these content creators are not easily manipulated by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. Brands must learn how influencers can help them succeed.
An influencer is someone who can influence your target audience through a wide variety of messages or offers. Influencers are able to tell a brand's story through the eyes of the customers they serve. Influencers can provide social proof that a brand's products are selling. Influencers can be used to advertise promo codes, affiliate marketing programs, and live social shopping events. They are an effective and scalable way of reaching customers and increasing sales.
FAQ
How do I measure success in content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also tells you how long each visitor stays on your site before leaving.
This data can be used to improve content to attract people's interest and keep them engaged for longer durations.
These questions can also help you determine the success of your content marketing efforts.
Are my new subscribers getting any value out of my email newsletters? What proportion of my mailing list has become paying members? How many people clicked through to my landing pages? Are people who click through more likely to convert than others?
These are all important metrics to track and monitor over time.
Lastly, another great way to measure content marketing success is to look at the number of times people share links to your content across social networks.
It's worth starting now, if it isn't already. It could be the difference in being seen or not in your industry.
Is content marketing right for me?
Absolutely! You can use content marketing for any business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
How can content marketing strategies be effective?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Next, define your target market. Then determine how they use the Internet. Next, identify which channels best reach your target market. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
What does it mean to be a Content Strategist
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists understand how to engage potential and current customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also understand how to integrate social media platforms into these campaigns. They use technology tools such virtual reality and video to deliver exceptional customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics can be a great way to simplify complex concepts and make it easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once you have your design ready, upload images from Unsplash or Pixabay to add to it.
Check out existing infographics online to get some ideas. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This will make it easier for people who don't know the concept to get familiar with it. If you decide to post your infographic on social media platforms, include hashtags so others can see what you're talking about. Hashtags allow users to follow along with conversations surrounding specific topics.
You can make infographics shorter if your posts are short. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. You can communicate more information in less space.
Make sure you consider that your infographic will be difficult to read by some viewers. Your graphics should be large enough in font size and not rely on too much color. Also, ensure all text is legible.
Here are some additional tips :
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Choose an Infographic Template. There are many free templates online. The most popular ones include Canva, Piktochart, and Google Slides.
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Your Infographic is ready. You can use the template to create your infographic. You can use any media that suits your audience. If you want to create an infographic on the best places for food in Seattle, for example, you might use photos from local restaurants.
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Add text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add images. You can also add images to your infographic. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will increase engagement with your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Do you know how well your infographic performed? Did people click through to your website? Did they sign-up for your email address? Was your infographic received well by them?
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Improve. Is there anything you can do to improve your infographic Could you do better next time?
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Repeat. Repeat.